Internet Marketing- Why Content Matters
While PageRank — Google’s algorithm that measures how many connections link to and from a area- was their initial primary higher-ranking structure, content has become monarch .
‘Panda’ became the codeword for the changes in their ranking algorithms by which they ranked sites use text and the keywords found on individual pages. What this basically meant was that a page with lots of text that includes the keywords person or persons was looking for would rank high in the search results. Sounds logical, but it backfired .
People would take advantage of that system and home large amounts of keywords on their websites. Person selling utilized cell phones for example would put the words” used cell phones” the thousands of days on a single page, on many pages. Another popular path of cheating became scraper areas. By scraping the web, they are able to basically steal content and photocopy it, creating replicates. Then ads would be included. These sites could be created automatically by the thousands and would misinform first the search engine and second the visitor who would then click on the ads, passing the scrapers revenue .
Google speedily grew wise to that and adjusted panda again. They now looked for complete articles and would dismiss the obvious cheaters and duplicators. Nonetheless, soon spun content appeared, meaning a program designed would develop a nonsensical section that included the keywords. Since the Google search spiders are simply robots, they wouldn’t know the difference between actual sections and a spun one .
Recently Google changed their policy again, this time delivering artificial intelligence into the fold. They would use and analyse human test subjects while they surfed sites and ranked them by character, trustworthiness, speeding, layout and so on. Panda’s learning algorithm would pick up on the similarities these experiment people acquired and could so discover to recognize spun from real articles, bad websites from good areas, low quality from high quality .
September 2012 a penguin came along. Together with a new panda update, this new Google algorithm said conflict on websites violating their webmaster guidelines. Fake articles, connect strategies, keyword stuffing, scraper websites and other black-hat practises are now being recognized and rejected .
Thanks to the panda and the penguin, Google now merely respects areas the hell is legit. That means that in order to get a good ranking a site needs to have genuine informed on the subject it seeks to advertize. Or at the very least genuine content that contain the keywords written by real flesh-and-blood writers. The more real sections and blog posts with keywords, the higher the respect and the higher the higher-ranking .